Mistakes to avoid when hiring a social media marketing agency

An effective social media marketing campaign can substantially increase your company’s brand visibility, reach potential customers and drive sales. A skilled social media marketing agency can assist you in developing a cohesive strategy centered around the authentic voice of your brand to help enhance your online presence. However, when it comes to hiring an agency to assist with your company’s social media marketing, things can get tricky. It’s important to take the time to interview potential agencies, inquire about their previous clientele, and inquire about the scope of services they offer before signing any contracts or handing over any cash. There are a lot of reasons why hiring a social media marketing agency might not end up being a good idea for your business. Here are some common mistakes you should avoid when hiring such an agency:

Agency is only active on one platform

It’s a red flag if an agency only has an active social media account on one platform — usually Instagram. This means that they are neglecting the other key platforms that are essential for companies in any industry. Social media is a hugely valuable marketing tool, but it’s important to note that not all companies should focus on the same platforms. It’s not just about the number of followers you have on a platform, but the quality of your followers, what kind of content you’re sharing, and the types of accounts you engage with. It’s important to choose a social media marketing agency that is active on all core social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

The Social Media Marketing agency has a very limited social media presence

This can be tricky to determine, but if you are hiring a social media marketing agency, you should make sure they have an established social media presence. It’s one red flag if an agency doesn’t have a social media account on any platform. It’s another red flag if an agency has accounts, but they aren’t doing anything with them — no posts, no comments, no likes. It’s also a red flag if an agency only has one or two posts on one platform, but has tons of posts on another platform. If an agency has a small following on every platform, that’s okay — it’s normal to take some time to build a following. Just make sure they are posting consistently and engaging with their followers. If an agency has no social media presence at all, that’s a huge red flag! This means they aren’t doing any marketing whatsoever, which means they won’t be able to assist in marketing your company.

The Social Media Marketing Agency wants to run your ad campaigns without ever showing you analytics

It’s one thing to hire a social media marketing agency, but it’s another thing to let them control your campaigns without ever seeing the results. If a social media marketing agency wants to control your ad campaigns but never wants to show you any results, it’s a red flag. You should always be aware of the results of your campaigns. Otherwise, it’s difficult to know if your campaigns are improving or not. Plus, you can learn from the results and use that information for future campaigns.

The Social Media Marketing Agency has no SEO expertise

Social media marketing agencies can assist you with boosting your brand visibility, but they cannot help you with ranking on search engines. You need an SEO agency for that, so make sure the social media marketing agency you choose has the necessary skillsets to help your website rank higher on Google. It’s one thing to boost your brand visibility and another thing to actually get your website to the top of Google. If a social media marketing agency has no SEO expertise, it can’t help you with your website’s organic search ranking.

The Social Media Marketing Agency has no experience working with your industry

If you are hiring a social media marketing agency, make sure they have experience working in your industry. An agency that has no experience working with your industry is going to have a very difficult time marketing your company. They probably won’t understand your industry, your customers and your challenges. If you’re hiring an agency and you notice they have no experience working with your industry, you probably shouldn’t hire them.

The Social Media Marketing Agency has no experience working for your competition

If you’re hiring a social media marketing agency, it’s important to make sure they have experience working with companies in your industry, but also have experience with your competitors. It’s important that an agency has experience working with your competitors because they probably have some good insights into their marketing strategies, their challenges, and their weaknesses.

The Social Media Marketing Agency has no knowledge of your company

If you’re hiring a social media marketing agency, it’s important to interview them and ask them questions about your company. It’s one red flag if the agency isn’t familiar with your company and its products and services. It’s another red flag if they don’t understand your long-term goals. If they don’t know what your company even does, they probably won’t be able to effectively market your company.

The Social Media Marketing Agency has no knowledge of your goals

When hiring a social media marketing agency, make sure they understand your goals for hiring them. If they don’t know your goals, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing knows your goals for hiring them and understands how they can assist you in meeting those goals.

The Social Media Agency has no knowledge of your budget

It’s important to be upfront with the social media marketing agency you hire about your budget. If they don’t know your budget, they probably won’t be able to effectively market your company. Make sure they fully understand your budget and how they can assist you in meeting your goals while staying within that budget.

The Social Media Marketing Agency has no knowledge of your timelines

When hiring a social media marketing agency, make sure they understand your timelines. If they don’t know your timelines, they might not be able to effectively market your company. Make sure the agency you hire for social media marketing understands your timelines and can assist you with meeting those timelines.

The Social Media Marketing Agency has no knowledge of your preferences

When hiring a social media marketing agency, make sure they understand your preferences. If they don’t know your preferences, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing understands your preferences and can assist you in meeting those preferences.

The Social Media Marketing Agency has no knowledge of your legal and ethical standards

When hiring a social media marketing agency, make sure they understand your legal and ethical standards. If they don’t know your legal and ethical standards, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing understands your legal and ethical standards and can assist you in meeting those standards.

The Social Media Marketing Agency has no knowledge of your culture

When hiring a social media marketing agency, make sure they understand your culture. If they don’t know your culture, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing understands your culture and can assist you in meeting that culture.

The Social Media Marketing Agency has no knowledge of your brand

When hiring a social media marketing agency, make sure they understand your brand. If they don’t understand your brand, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing understands your brand and can assist you with meeting that brand.

The Social Media Marketing Agency has no knowledge of your brand’s voice

When hiring a social media marketing agency, make sure they understand your brand’s voice. If they don’t understand your brand’s voice, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing understands your brand’s voice and can assist you with meeting that voice.

The Social Media Marketing Agency has no knowledge of your target audience

When hiring a social media marketing agency, make sure they understand your target audience. If they don’t understand your target audience, they probably won’t be able to effectively market your company. Make sure the agency you hire for social media marketing understands your target audience and can assist you in meeting that audience.