Car dealerships need effective social media marketing to sell more cars

Cover Image for Car dealerships need effective social media marketing to sell more cars
Robert Romulus
Robert Romulus

The car buying process is increasingly digital, but that doesn’t mean people don’t want to buy cars face-to-face. In fact, there are a lot of benefits to test driving and buying a car the old-fashioned way. However, as the world of car sales moves to digital channels, car dealerships need creative social media marketing strategies to capture prospective customers’ attention and sell more cars. Find out how you can use social media marketing to increase your dealership’s exposure and sell more cars online with these helpful tips.

Build a strong brand presence with social media

The first step to successful social media marketing for dealerships is a strong brand presence. The better people understand your brand, the more likely they are to buy a car from your dealership. A strong social media presence can help you build a strong, consistent brand identity. You can use your social media accounts to define your brand’s message, tone of voice, and visual identity. You can also use social media to educate prospective customers and build relationships with current customers.

Make use of video marketing

Video marketing is another great way to build a strong brand presence and generate leads. Visual content has been shown to increase engagement on social media by 93%. To maximize your video marketing potential, post your videos to as many channels as possible, including your dealership’s website, YouTube channel, and social media pages. To create great video content for your social media channels, you can produce short video clips showing your dealership in action, customers test-driving cars, and employees discussing the benefits of buying from your dealership.

Use Instagram to showcase your inventory

People who are interested in buying a car want to see what they’re buying. Make it easy for people to visualize themselves behind the wheel of a new car by posting photos of your inventory on Instagram. Find creative ways to showcase each car, like taking photos of your inventory in unusual places or highlighting specific features of a car. You can also take photos of your employees with the cars or incorporating your dealership branding into the photos. If you want to go above and beyond in terms of visual content, consider hiring a photographer. Hiring a photographer can help you create stunning photos and videos to use across all of your social media channels.

Leverage ad platforms to promote exclusive offers

Your dealership might have an incredible inventory, but if people don’t know about it, you won’t be able to sell any cars. Maximize your reach by promoting your inventory, upcoming specials, and more through social media ad platforms. Both Facebook and Instagram offer ad platforms that can help you reach a wider audience. You can use these ad platforms to promote exclusive offers, like “$500 off select SUVs.” The more specific your ad is, the more likely it is to resonate with prospective customers.

Join the conversation with human-friendly ads

Social media ad campaigns are a great way to promote your dealership and generate leads, but they’re not very personable. Unlike your posts that encourage engagement and build your brand, ads are designed to drive clicks and generate sales. When you’re creating ad campaigns, try to make your ads more human-friendly. Instead of ad copy that reads “$500 off select SUVs,” try something like, “Summer’s almost here! $500 off select SUVs.”


Social media is a great way for car dealers to increase their exposure and sell more cars. The best way to do this is with creative social media marketing strategies that help you build a strong brand presence and reach a wider audience. Find ways to engage with prospective customers and drive them to your dealership by creating visual content, promoting exclusive offers, and joining the conversation with human-friendly ads. With these strategies, you can sell more cars without stepping foot in a showroom.

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